Why New Century Mazda? Our Commitment to you
Why New Century Mazda?
Buying a new car is one of the most significant financial decisions you'll make — and in the San Gabriel Valley, you have no shortage of options. So why choose New Century Mazda? The answer is rooted in something that sets us apart from every other dealership in the region: a genuine, long-standing connection to this community, an unwavering commitment to transparency, and a relationship with our customers that goes far beyond the point of sale.
Whether you're exploring our new Mazda lineup, browsing our used vehicles, or simply looking for honest advice, we're here to help.
Your perfect Mazda is waiting. Book a test drive today and feel the difference for yourself.
We Are Community Built
New Century Mazda is not a corporate chain operated by people who have never lived a day in the San Gabriel Valley. We are a family business — and this is our home.
The story of New Century Autos begins with the Lin family, who relocated from Bryn Mawr to the Los Angeles area in 1988 and put down roots in Monterey Park. What began as an investment of opportunity gradually became something far more purposeful: a decades-long commitment to the people, neighborhoods, schools, and institutions that make this part of Southern California so special. As Daniel Lin, CTO and CIO of New Century Autos, has described it, "our start might have been accidental but we intentionally plan around growing in Alhambra because the community is amazing and the support from the city is second to none."
That intentionality is not a tagline. It's a way of operating. Our families live in the San Gabriel Valley. We dine at the same restaurants you do, shop at the same local businesses, and gather at the same community events. When you choose to do business with us, we take that trust seriously- and we reinvest it right back into the neighborhoods we all share, through sponsorships, charitable giving, and active civic participation.
Explore Our Mazda Lineup
Mazda SUVs
Mazda Sedans & Hatchbacks
Certified Pre-Owned
Used Cars
New Century Mazda's dedication to this community is demonstrated through their support of organizations including:
- Alhambra Lunar New Year Festival — Title Sponsor since 2024, helping preserve and celebrate one of the most cherished cultural traditions in the region
- South Pasadena Education Fund
- Washington University in St. Louis
- University of Southern California (USC)
- San Marino Schools Foundation
- Chinatown Service Center
- Alhambra Police Foundation
- San Gabriel Police Department (SGPD)
- Alhambra Chamber of Commerce (including active Board membership)
In 2024, the Alhambra Chamber of Commerce honored New Century Autos with its Community Investment Award, recognizing the dealership's consistent, meaningful contributions to the local economy and quality of life. That same year, New Century broke ground on the brand-new New Century Mazda facility right here on Alhambra's Auto Row- a visible, brick-and-mortar statement of the Lin family's belief in this community's future.
When you purchase from New Century Mazda, you are choosing a business that chose this community first- and continues to invest in it every single day.
All Our Customers Are Treated as Part of the New Century Family
All Our Customers Are Treated as Part of the New Century Family
Because we live here, our reputation matters to us in a way that goes beyond the professional. We are not a rotating cast of out-of-town managers chasing quarterly targets. We are your neighbors, and we conduct ourselves accordingly.
Daniel Lin has spoken openly about the philosophy that guides New Century from the inside out: "awareness and humility." As a Mazda franchise dealership, New Century Mazda occupies a privileged position as the final point of contact between the manufacturer and the customer. Rather than treating that role as a transaction to be completed as quickly as possible, the New Century team understands it as a responsibility- a duty to be a genuine value-add for every person who walks through the door.
We know that buying a car can feel stressful. It is a big investment, and the process can be overwhelming. That is exactly why our team is trained and committed to walking with you through every step- from exploring your options and understanding your budget, to financing, delivery, and everything that comes after. You will never feel rushed, pressured, or left in the dark. A quick look at our customer reviews will confirm what we aim to deliver every single day: an experience defined by honesty, care, and respect.
We Will Do More Than Just Sell You a Car
At New Century Mazda, the sale is not the finish line- it is the beginning of a long-term relationship. Plenty of dealerships can put you in a new Mazda, but very few are genuinely invested in making sure that vehicle continues to serve you well for years down the road.
We invest seriously in our service department, courtesy vehicle availability, and ongoing customer support so that your ownership experience remains excellent long after you drive home. Mazda vehicles are known for their reliability, driver-focused engineering, and exceptional value. Our certified service team is here to protect and maintain all of those qualities throughout the life of your vehicle. Our technicians are factory-trained on Mazda vehicles specifically, using the right parts and the right procedures to keep your car running exactly as it was designed to.
Whether you bought your Mazda from us or not, New Century Mazda's service department welcomes the entire San Gabriel Valley community. We want to be the local partner you trust to keep your vehicle dependable, safe, and performing at its best- year after year.
Schedule your service appointment online or visit our parts department for genuine Mazda components.
The Right Car, at the Right Value, From People Who Care
Mazda has built one of the most compelling lineups in the automotive industry: vehicles that deliver an engaging driving experience, outstanding fuel efficiency, sophisticated design, and exceptional long-term reliability- all at a price point that makes genuine sense for everyday life. From the versatile CX-5 and family-friendly CX-50, to the sleek Mazda3 and adventure-ready CX-90, there is a Mazda for nearly every lifestyle and budget.
At New Century Mazda, we are here to help you find the one that fits yours. We will listen to what you actually need, not just tell you what we want to sell. And once you find it, we will make sure the process of making it yours is as smooth and stress-free as possible.
A Business Built to Last — Just Like Your Mazda
What truly distinguishes New Century Mazda is the thinking that drives everything behind the scenes. Daniel Lin has been candid about his personal mission: to bring good people into New Century, give them a meaningful place to build a career, and to send them forward with the skills and reputation to succeed anywhere. That kind of leadership builds a team that genuinely cares about doing right by the customer, with our care showing up every time you interact with us.
New Century Autos is a business in full growth mode- new facilities, expanded brands, and a deepening commitment to the San Gabriel Valley... but the foundation never changes. A family business, a community business, and a business that earns your trust by being worthy of it.
When you choose New Century Mazda, you are not just buying a car. You are becoming part of a family that has been a proud part of this community for decades and plans to be here for decades more. We look forward to earning your trust, and we hope to see you soon.
Reach out to our team today We look forward to earning your trust.
Frequently Asked Questions
Is New Century Mazda a family-owned dealership?
Yes. New Century Mazda is owned and operated by the Lin family, who have lived and worked in the San Gabriel Valley since 1988. We are active members of the Alhambra community and deeply invested in its future.
Do you add dealer markups or accessories to your vehicles?
No. By rule, we do not add accessories to our vehicles or use deceptive pricing. Transparency is one of our core values, and the price you see reflects exactly what you pay.
Do you service Mazdas purchased elsewhere?
Absolutely. Our certified service center welcomes all Mazda owners in the San Gabriel Valley, whether you purchased with us or not. We want to be your trusted partner for the entire life of your vehicle.
How can I get started with financing?
Our finance team is here to help you find competitive lease and loan options tailored to your goals. You can apply for pre-approval online in just minutes, or visit us in person for one-on-one guidance.
At New Century Mazda, we're proud to serve the San Gabriel Valley with outstanding service, transparent pricing, and a team that genuinely cares. Visit us today and discover the experience you deserve.